After studying at Cambridge College of Art and Chelsea School of Art, I began my career as a designer in the early 1970s at the recently founded Saatchi & Saatchi.

In the mid 80s I became Creative Director of Siegel & Gale London, the New York based corporate identity company. There, amongst other things, I devoted much of my time to the design, development and implementation of the then new green BP identity.

After a brief spell as Creative Director of Saatchi & Saatchi Design, I began working for myself and continue to build upon a unique combination of branding and advertising experience with every project I undertake, however large or small.